The world we live in is constantly changing. Never before has our society been able to maximise their day-to-day routines with just a few clicks of an app on their phone. Technological advancements have led to the rise of the sharing economy, and a shift in the way consumers think and act. Online content that we see is specifically matched to our needs and wants - all on-demand, and only a few clicks away. In the last few years, we are beginning to see some awesome innovation - particularly within the space of building and running marketplaces. Entrepreneurs across the world are leveraging the power of technology to launch their very own marketplace ventures, and connect their peer-to-peer user networks.
Let’s face it, marketplaces are on trend.
The success of peer-to-peer marketplaces such as Airbnb, Uber, Bumble and Etsy, have paved the way, proving the scalability and feasibility of the marketplace business model. Specifically, these tech giants are using revolutionary user-matching technology, to strengthen their community and connect users in a cost-effective and meaningful way.
So, what is user-matching technology? Well, to put it into a few words - it is a series of reliable and valid measures that matches users with the most appropriate and relevant opportunities - or, other users. As seen through some of our favourite apps - Bumble, Uber and Hinge - user-matching technology is a game changer. It automatically matches users based off a variety of features, such as an in-app algorithm, geolocation and filters. If you're looking to integrate user-matching technology into your own marketplace business, keep reading for some more information. Asides from the success stories of user-matching marketplace giants, we've narrowed down some key insights for you.
1. Let the technology do the work for you.
Say goodbye to spreadsheets, and unnecessary work. The beauty of user-matching technology is that it does the work for you (literally). With geo-location, user profiles and filters - user-matching technology will bring automation and accuracy to your marketplace business. Take it from us - the best ideas, deserve the best software. User-matching technology will allow you to spend more time on the important things - like scaling your business, and gaining traction.
2. Find the best fit, every time.
User-matching technology at its core is powered by an algorithm. One that can be specifically tailored to your business, industry and user needs. User-matching marketplaces within the staffing sphere, such as SHFTHero, a hospitality staff-sharing app - use an in-app algorithm to match job seekers to nearby hospitality shifts. With job seeker and business profiles, the SHFTHero user-matching algorithm finds the best possible match for the shift - using a collection of specific requirements, such as location, experience and availability.
3. Genuine availability.
With in-app customisable profiles, the users are in control of their own user experience. Users will only apply or connect if they are actually available, and interested. We like to call this "genuine availability". It eliminates costly risks such as no-shows and roster gaps. Technology startup Deputy, is another example of a company leveraging user-matching technology. Deputy's software has revolutionised workforce management, automating staff scheduling and rostering systems.
4. Online reputation.
Gone are the days of resumes, cover letters and online applications. With user-matching technology, users can create their very own profiles - showcasing their details, experience, skills, and rating. With just a few clicks, users can get a clear snapshot into other users, and quickly make their decision on the potential match. For agencies that apply user-matching technology to mobilise their workforce, internal user profiles and user-based ratings speeds up the screening process - allowing them to find the best possible staff for the job.
Interested in user-matching technology? Want to explore how you could integrate it into your marketplace business?
Feel free to reach out to a member of the SHFT App team to schedule a Demo. SHFT App is an Australian-based technology company that empowers businesses within the sharing economy to unlock their market potential. With cutting-edge, easy-to-use technology, we give you a no-code solution to launch your very own user-matching marketplace. Our intersection of ride-sharing, dating apps and recruitment software automatically matches your marketplace users and allows them to book and manage opportunities.
Have the confidence to bring your idea to life - the SHFT App team will be with you every step of the way.
To schedule a Demo, reach out to Andrew - firstname.lastname@example.org, or for more information, check out our website www.shftapp.com.